Tuesday, 1 February 2011

Target Audience.

From my questionnaire i have understood who my target audience is and what i have to do to please them.

Gender - male and female.
Race - all races.
Age - 16+
Socio economic
Status - Skilled working class - based on parents careers.

For Demographic Profiling, i have decided the people i questioned will be in group D, they may have a job but are still living with their parents.
For Psychographic Profiling, i have decided the people i questioned are Aspirers/Mainstreamers, some will buy well known brand names, however others will buy high brand names to achieve a status, and maybe maintain popularity.

From these i have decided my magazine must be good enough for mainstreamers to buy, and different enough for the aspirers to maintain their status.

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