My Magazine Name.

Having trouble with what to name my magazine i have finally decided on 'Play.' with the 'play' symbol on the end to create more interest. With the help from my fellow pupils i did a questionnaire on which name would be most appropriate and what they would be drawn to.
The options are:
Play. - 6
BoomTing - 2
Retro - 2

The name 'Play.' is by far the one that will draw people to my magazine.

Planning - equipment and technologies.

The equipment and technologies that i am going to use are:
Photoshop.
Indesign.
Camera.
Photography Studio.

I am going to use these options to the best of my ability achieving a magazine the best i can.

Popular Music Genres.

Having looked at the download top 40, i think my music will fit in rather well. I want my genre to be dance/pop appealing to most people. The download top 40 has a mixture of genres such as R&B, dance, pop, rock, indie, so i think any genre will fit in and be great to talk about in my magazine. The main music genre does seem to be dance, so having this in my magazine will attract readers and buy and magazine. Plus, having to appeal to mainstreamers and aspirers, dance is a great genre to interest them with,

Target Audience.

From my questionnaire i have understood who my target audience is and what i have to do to please them.

Gender - male and female.
Race - all races.
Age - 16+
Socio economic
Status - Skilled working class - based on parents careers.

For Demographic Profiling, i have decided the people i questioned will be in group D, they may have a job but are still living with their parents.
For Psychographic Profiling, i have decided the people i questioned are Aspirers/Mainstreamers, some will buy well known brand names, however others will buy high brand names to achieve a status, and maybe maintain popularity.

From these i have decided my magazine must be good enough for mainstreamers to buy, and different enough for the aspirers to maintain their status.

Circulation figures for music magazines.

The most recent review i can find is february 2010 about what music magazine is selling the best and how the figures are soaring or plummeting.
Mojo has overtaken the magazine Q and has become the biggest paid for music magazine, while there were unfortunately huge drops for magazines NME, Kerrang! and Metal Hammer. The rock magazine Mojo had a monthly circulation of 98.484 in the second half of the yer, down 2% year on year but up 0.8% on the past six months.

I can understand the magazine Mojo overtaking other magazines, it seems a much more mature magazine and appeals to both sexes. The fonts and headings look interesting and fresh, along with the colourful yet vintage front covers. The comments from the the reviews seem happy with these results, and one person understands how NME is 'appalling'.

Finding an institution.

I have decided to use IPC to distribute my magazine, as i think they relate to the style of music i want to discuss. The magazines they have produced seem very relaxed and cheap for more people to buy, the magazine paper looks cheap but great on the shelves. They seem to have a range of magazines, but only one music magazine, so i think mine will fit in perfectly. I have decided against using emap as i think i will only get a certain range of people buying the magazines and i want a many people as possible buying my magazine.

Analysing Band Images.

I thought this cover of the Saturdays would be great to do. From the cover i understand the band appeals to the target audience of female young teenagers. I get this from the pastel colours of the dresses, they are pale and girly, appealing to mainly girls. The font is very feminine and easy to read, but is very modern and up to date with the 21st century. The black and white colour background contrast with the girls dresses, making the audience focus on them. Their body language is mature but natural, enabling the young teenage girls to aspire and to look up to them.

This band cover is a huge contrast compared to The Saturdays, it has mainly one colour with a lot of shading to create a moody effect towards the audience. I would the age this would represent is 18+, the colours are very mature with an unusual picture on the front. Plus, although the picture is confusing i do think older people could understand it more, and would be drawn to it. As there is a male on the cover, and a bird which is quite a masculine animal, i do think the male population will get more out of this than women.